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Seven Steps to Leading a Gender-Balanced Business by Avivah Wittenberg-Cox

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4

Get Leaders to Lead

To shift the gender balance, leaders need to ask the right people the right questions. Rather than ask women why they are not being promoted, it helps to ask the people actually doing the promoting. Rather than getting women to devise strategies to improve gender balance, get leaders involved in the analysis and implementation of action plans. Then make them accountable for change. Rather than expecting women to adopt the current, top-down business model, why not question the relevance of the model in today’s business landscape and get men and women to redesign it together for a gender-balanced twenty-first century?

For a shift of this kind to take place, it is imperative to start at the top, usually by spending a day with ...

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