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Seven Steps to Leading a Gender-Balanced Business by Avivah Wittenberg-Cox

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Redefine Gender Balance

Part of the challenge in reframing gender issues is recognizing that the world—and the subject—have changed. Much of what has been done for the past twenty years on the topic is now obsolete given the dramatic shift in global gender realities. Talking about “gender diversity” in a world where women are a dominant market force isn’t just out of date, it’s dangerous.

The term “gender diversity” itself is a misnomer. How many genders are there? Companies are either balanced or imbalanced. The idea of gender diversity may have seemed logical in the 1980s when women were still a minority in the business world. But today, when women have become the majority of the talent and the majority of many companies’ customers, is it logical ...

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