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Seven Steps to Leading a Gender-Balanced Business by Avivah Wittenberg-Cox

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1

Reframe the Debate

Ask a roomful of men what the most significant event of the twentieth century was, and you’ll hear about man’s magnificent first steps on the moon. Ask a roomful of women, and you’ll hear it’s the invention of the pill. History is inevitably shaped by the language and lens through which it’s seen. So, this book will argue, is your future.

We are at an exciting, unprecedented moment in human history. The twentieth century saw the rise of women, a change that universally transformed life as we know it. The shift to a more equal balance of power between men and women is resulting in one of humanity’s most profound revolutions. The consequences are political, demographic, social, cultural, and—critically—economic.

The business ...

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