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Conclusion
Conclusion
Globally, women in nearly every country are earning higher-income jobs and roles—socially, economically, and politically. They are now the majority of the educated talent in many of the countries on the planet. Global female income now represents more than the combined GDP of China and India—and emerging-market GDP has just exceeded that of the developed world for the first time. Wherever the middle classes rise, the purchasing power of women rises in direct correlation. Are your sales and marketing teams fully embracing the potential of a gender-bilingual approach to global markets? That’s where tomorrow’s profits lie, and today’s smart innovators know it.
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