About the Author

Max Cates received a bachelor of science from Missouri State University and a master of arts from the University of Missouri School of Journalism. He began his professional career with United Telecommunications (America’s third-largest telecommunications company at the time) as Advertising Coordinator. After three years, he joined AT&T and served for 10 years in progressively responsible corporate leadership positions in advertising, corporate communications, and marketing management.

Cates’s next leadership position was with Associated Electric Cooperative, a $2 billion electric power utility. After two promotions there, he became the youngest Division Director in its history, reporting to the CEO. His responsibilities included ...

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