Seven Cs of Consulting, The

Chapter 11. Stage six: Continue

Many receive advice, few profit by it.

—Publilius Syrus

The most common criticism of consultants is that once their report has been completed it is put on the shelf to gather dust along with all the other consultants' reports. As a result, the change is only short-lived and the problem returns. Imagine if you went to the dentist only to find that your toothache returned the following morning or employed a builder to construct an extension and found cracks appearing two weeks later. The goal is real long-term results, not short-term fixes. Czerniawska (1999) aptly makes this point:

Although as a consultant, ...