Preface
The services sector continues to play a pivotal role in shaping the growth map of the economies of both developing and developed countries the world over. This sector has achieved phenomenal growth during the last 25 years, creating employment opportunities in large numbers. Its contribution to the development of the manufacturing as well as the agricultural sectors cannot be overemphasized. Services marketing has become increasingly challenging due to the dynamic nature of the business environment. The second edition of Services Marketing has been thoroughly revised and new chapters and features added to make it easier to learn and study from.
Organization
As markets become increasingly complex, a rising number of researchers believe ...
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