Case 4
*This caselet was written by Satya Srinivas Srikanti, under the direction of S. V. Rama Krishna, ICFAI Center for Management Research. Caselets are intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
ENDNOTES
1. Neha Kaushik. “Subway's Recipe.” The Hindu Business Line. 12 December, 2002.
2. Chaitali Chakravarty. “You can Go for Global Salad, Subway is Here.” The Economic Times. 02 November, 2001.
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