About the Author
K. Rama Mohana Rao is a professor in the Department of Commerce and Management Studies, Andhra University where he has been teaching marketing management and services marketing to MBA students for over 25 years. In addition to teaching and overseeing research students, Professor Rao has completed 14 research projects funded by public and private organizations. He has published research papers in national and international journals of repute and authored five books.
Professor Rao is a member of many expert committees, academic and professional bodies. He has organized national seminars, workshops and training programs for academicians ...
Get Services Marketing, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
