About the Authors

Guido Schmutz has worked as a software developer, IT consultant, lead architect, trainer, and coach for more than 20 years. As head of the Application Development area of the Trivadis Technology Center, he has written numerous technical publications, developed IT strategies, courses, and technocircles and spoken at international conferences. Guido Schmutz is responsible for innovating, designing, and implementing many data warehouse, customer relationship management (CRM), customer satisfaction measurement (CSM), management information system (MIS), and Enterprise Application Architecture (EAI) solutions for international banks, pharmaceutical companies, public authorities, and logistics companies. He specializes in enterprise ...

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