Service Mining

Index

Added value, 42

Adequacy, 46

Agreeableness personality, 84–85

Balanced F-score. See F-measure

Bayesian probability model, 45–46

Best customers, 17

BPS. See Brand personality scale

Brand awareness, 79

Brand image, 79

Brand knowledge, 79

Brand personality, 68

Brand personality scale (BPS), 68–70

Clothing, service brand, 69–70

CLV. See Customer lifetime value

Conscientiousness personality, 85–86

Consuming customers, 17–18

Cooperative services

implications, 38–39

value network based cooperation, 33–38

CRM. See Customer relationship management

Customer lifetime value (CLV)

vs. customer value, 20–22

focus of, 13–14

Customer relationship management (CRM)

demanded customer services, 48–51

framework, 42–44

mining services, 51–53

prediction