First edition © Christian Grönroos 1990 (0-669-2035-2). Published by Lexington Books.

Second edition © Christian Grönroos 2000 (0-471-47034-8). Published by John Wiley & Sons Ltd.

Third edition © Christian Grönroos 2007 (0-470-02862-9). Published by John Wiley & Sons Ltd.

Copyright 2015          Christian Grönroos

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