OTHER TITLES IN OUR MARKETING STRATEGYCOLLECTION
Naresh Malhotra, Georgia Tech, Editor
Developing Successful Marketing Strategies by Gary W. Randazzo
Marketing and Management Models: A Guide to Understanding and Using Business Models by Yvonne Helen Strong
Effective Advertising Strategies for Your Business by Cong Li
Surprise!: The Secret to Customer Loyalty in the Service Sector by Vincent P. Magnini
Sales Promotion Decision Making: Concepts, Principles, and Practice by Steve Ogden-Barnes and Stella Minahan
Smart Marketing: How to Dramatically Grow Your Revenue by Ahmed Al Akber
Market Sensing Today by Melvin Prince and Constantinos-Vasilios Priporas
Launching New Products: Best Marketing and Sales Practices by John Westman and Paul Sowyrda ...
Get Service Excellence now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
