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Servant Leadership Across Cultures by Ed Voerman, Fons Trompenaars

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11

DILEMMA 7:PUSH VERSUS PULL

Challenge

Peter Webber is satisfied. It was nice speaking with the marketing people. The meeting provided quite a few new insights, including the knowledge that the creativity of these people is indispensable to the success of Cloverpill. Nevertheless, he has been placed in an almost impossible dilemma. Ever since the meeting he has been struggling with the question as to whether he should continue creating products and educating the markets, as they have always done in the United States and northwest Europe, or whether he should actually listen more to the existing needs of the clients, the patients.

Both have their pros and cons. Cloverpill has a reputation to maintain as a company that always brings the latest ...

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