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Servant Leadership Across Cultures by Ed Voerman, Fons Trompenaars

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10

DILEMMA 6: SHORT TERMVERSUS LONG TERM

Challenge

‘Here come the English again, with their sole focus on shareholder value.’ Peter Webber sighs. ‘When I make a plan for the next three years, it always gets criticized by the short-term thinkers.’ ‘Sure,’ he snorts, ‘Shareholder value … for the people who never share.’ Thankfully, in this case, the French are backing him. They think that his marketing plan for the coming three years is worthwhile, even if it means a little less profit in the coming period. They feel that, in the long run, the payback will far outweigh the investment in the short term.

Furthermore, from the perspective of creating synergies in marketing, the French are willing to work on a number of projects simultaneously, but ...

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