Sequencing Apple's DNA

18Evolving Innovation

This chapter is complementary to the previous chapter. It works on the notion of innovation (and innovativeness, or the capacity to innovate [COR 15]) by evolving it. We use C-K theory to design the C02 blueprint concept found in Chapter 16:

C02: “Evolving ‘innovativeness’ beyond 2D models.”

18.1. Cracking open the notion of “innovation”

Two complementary directions of using Trialectics are, again, (i) a routine view that resembles everyday use (Figure 18.1) and (ii) a more foundational understanding (Figure 18.2¹).

Innovation can be seen phenomenologically as the process (Figure 18.1) of reconfiguration of an existing (i.e. perceived) situation, with a degree of impact. This leads to adaptation (as the including notion between continuity and method), tension (as the notion reuniting interpretation and abandon), and incrementation (as the view unifying routine and personalization).

Figure 18.1 develops the concept of innovation from a more mundane standpoint. Innovating on sometimes mean:

• – resourced out of a mainstream: deviance is the attractor of self-referentiality, which has conquest and improvement as agents;
• – installing a yet unknown degree of change: transformation is the attractor of indeterminacy, which has propagation and distance as agents;
• – pursuing a diffusion effort: dissemination is the attractor of incompleteness, which has assimilation and reference as agents.

The notion of effervescence emerges between assimilation and conquest, ...