SEO Warrior

Google AdWords

By far the biggest Google profit maker, AdWords is responsible for Google’s meteoric rise. This section provides an overview of the AdWords platform. Although each PPC platform has its own partner sites network, none of them come close to the market penetration of Google AdWords. You can check out Google’s partner sites network at http://www.google.com/adwords/contentnetwork/index.html.

AdWords Setup

Setting up AdWords is fast and easy. If you already have a Google account, the process is even easier. Let’s assume you do not have a Google account.

Creating a Google account

To create a Google account for AdWords, browse to http://adwords.google.com. Figure 16-4 shows screenshots of the main steps.

Figure 16-4. Google AdWords installation

Your screens may not look the same as those shown in Figure 16-4, but the registration process should be straightforward. In one of the initial registration screens, you are presented with a choice between using the Starter Edition or the Standard Edition. Choose the Starter Edition if you are completely new to PPC. Otherwise, choose the Standard Edition.

After you fill out the registration form, you will be instructed to log in to your account to provide your billing information. With AdWords, you can choose to pay either after you get clicks or in advance of future clicks. You can pay either by credit card or a bank transfer. As of this writing, ...