SEO Warrior

Summary

In this chapter, we discussed the importance of coordinating all of your online marketing and SEO efforts. Once you know your site is in order, optimize it for social bookmarking. Make it easy for people to share your site by using linkable social bookmarking icons.

Don’t go overboard, however. Use just a few of the big social bookmarking sites. Expand your campaign by participating in social media sites. Explore the creation and sharing of viral content. Before spending too much time on any particular social networking platform, know your audience. Sites such as http://www.DandyID.com/cmn/claimmyname make it easy to reserve your name or brand across multiple social networking sites.

As you learned from reading this chapter, it is easy to see how powerful a Twitter presence can be. Just think about its paradigm. Write useful tweets. Get people to follow you. Show up in search engine results. Cultivate many followers over time. People are typically genuinely interested in those they follow. Those who are followed therefore have a great influence. A Twitterer with a large following is perceived as an authority. Becoming an authority is the key to monetizing your Twitter presence.

Finally, be ready for the real-time search. Strategize with scheduled tweets.