Summary
As we discussed in this chapter, content is king. Depending on your site, you will want to have both short- and long-term content. Short-term content helps you capture traffic associated with current Internet buzz. Long-term content helps bring more consistent traffic volumes over time.
Content duplication is one of the most talked about issues in SEO. Using the canonical link element along with existing content duplication elimination methods is part of sound SEO.
Utilizing search engine verticals helps bring in additional website traffic. Companies selling products should explore using Google Base and its Google Product Search platform.
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