Content Verticals
Your website traffic does not always come from the main search engines. All major search engines provide vertical search links (or tabs) found at the top of the search box. People can find your site by searching for images, news, products, maps, and so forth.
Vertical Search
Each search engine vertical is run by specialized search engine algorithms. In this section, we’ll examine Google Images, Google News, and Google Product Search. Bing provides similar, albeit smaller, functionality.
Google Images
The psychology of image search is different from regular searches. Image searchers are usually more patient. At the same time, they are pickier. Therefore, optimizing your images makes sense. The added benefit of image optimization is that your images will show up in the main search results blended with text results. They also appear on Google Maps.
Images need to be accessible. Ensure that your robots.txt file
is not blocking your image folder. Make sure X-Robots-Tags are not being used on your server
(sending the noindex HTTP header). You can see
whether any of your existing images are indexed by Google by issuing
the following commands (when in the Images tab):
site:mysite.com site:mysite.com filetype:png
You can do the same thing in Bing by issuing the following command:
site:mysite.com
The image filename should contain keywords separated by
hyphens. Ideally, the full path to the image will contain related
keywords. All images should have the ALT text with specified width ...
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