Summary
This chapter focused on competitor research and analysis and many of the tools you can use to perform these tasks properly and efficiently. First we examined ways to find your competitors. We talked about the manual approach, and then explored ways to automate some of the manual tasks. We explored the SeoQuake plug-in in detail.
We also examined ways to find competitor keywords as well as competitor backlinks. In addition, we talked about different ways to analyze your competition. We discussed historical analysis, web presence, and website traffic analysis.
The last section covered competitor tracking. We explored different ways to audit your competitors, and at the end of the chapter we discussed a script that can automate the process of checking competitor search engine rankings for specific keywords.
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