Elements of Link Building
There are countless opportunities for link building. Everything starts on your site. Your site should make it easy and intuitive for anyone wanting to link to it. To increase your chances of people linking to your site, you need to provide something of value.
Basic Elements
The following subsections talk about the rudimentary elements that all sites need to consider.
Take out the guesswork
Take out the guesswork for your web visitors by providing the HTML code fragment(s) for people to link to your site. Create “Link to Us” and “Tell a Friend” links. Most CMS software includes prebuilt forms for handling these simple concepts.
Run a daily, weekly, or monthly email newsletter
Running your own newsletter provides several benefits. First, you get to remind your existing visitors of your new offerings, whether it is content, products, or services. Plus, the recipients of your newsletter are likely to forward it to people they know if they find your newsletter interesting.
Provide registered services
Many sites offer free and members-only content. This model offers several benefits. If your free content is already great, many of your visitors will also be interested in your members-only content. The idea is that the content that is provided to members only is of even greater quality than the public content. Many sites charge for members-only content. Providing registered services helps you build up the email lists that you can use in your marketing campaigns. Be sure ...
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