Chapter 12. Link Building
The link-building process is one of the pillars of SEO. It helps increase your site’s public awareness while also helping you attain higher search engine rankings. The number of inbound links to your site is a measure of its popularity. Each backlink is a vote for your site. All votes count, but search engines do not view them in the same way. Focus your efforts on links that will bring in the most value to your site.
The most effective way to build great links is to build great content. Creating open source software, a free service, a browser plug-in, interesting content, a web comic, or any other value-add feature will work.
Internal link-building activities include the creation of link bait. There are many types of link bait. In this chapter, we will explore how to create a sample website widget, which is one type of link bait. You can also use the social bookmarking paradigm to your advantage. Social bookmarks help make it easy for your visitors to remember, bookmark, and share your site’s content. Social bookmarks can help bring huge amounts of inbound traffic to your site.
Using website syndication is the norm for any serious site on the Internet today. Whether you want to use RSS or Atom feeds, syndicate as much of your content as possible. You can use services such as FeedBurner to obtain stats about your feeds.
We will also cover submissions to web directories in this chapter. Not all directories are created equal. We will explore several types of ...
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