Summary
Keyword research activities are the foundation of intelligent SEO. Targeting the wrong keywords can be costly. Regardless of whether you are a new or an old site, spend time conducting appropriate keyword research.
Search engines provide many different tools and resources that you can use to create your keyword lists. Gradually increase your targeted keyword base. Diversify over time to build your web presence. Focus on one keyword per page. Stick your keyword misspellings in your meta keyword HTML tags. Study your web logs and web stats extensively.
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