Summary

With so many variables used in search engine rankings, optimizing for the most important ranking factors is paramount. Nobody has time to optimize for everything.

This chapter covered internal ranking factors. Internal ranking factors are divided into two broad categories: on-page and on-site ranking factors.

On-page ranking factors are pertinent to each page. Many on-page ranking factors are related to keywords. This includes keywords in the title tags, the page URL, the <meta> description tags, and the HTML heading tags. Other on-page factors include the keyword proximity (and prominence), the link anchor keywords, the quality of outbound links, the page age, and the page size.

On-site ranking factors affect the entire site. These factors include the domain name keywords, the size or quantity of content, the linking architecture, and the page freshness.

We examined all of these factors in detail using a custom Perl script to help you in your SEO efforts.

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