Summary

Choosing a good domain name is beneficial. Domain names can appear in many places, including your emails, business cards, company letterhead, company newsletters, press releases, and various other marketing materials. A great domain name is a catalyst for reduced marketing costs. A domain name that is easy to remember will also give you additional benefits, as it will be easy for people to propagate the name by word of mouth.

After picking your domain name, consider the various parts of your software platform. Decide on specific web and application servers, database servers, and your development platform. Think about the hosting options that would be suitable for your technical requirements. Many different hosting options are available, including free, shared, dedicated server, collocation, comanaged, managed, and internal hosting.

Consider the type of web application you want to run. You can create a custom site design or you can utilize a third-party platform. Use intelligent (common) site page layouts and a basic site skeleton.

Third-party platforms are available in two flavors: free and paid. Although free software implies lower cost of ownership, this is not always the case if you consider some of the drawbacks, such as the time required to fix bugs. Nonetheless, there are proven, industry-grade free software platforms that small and big businesses are using today.

Keep things simple. Adhere to the basic elements of website usability. Consider website accessibility. All ...

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