Hosting Options

Hosting is important to SEO for many reasons. Some search engines, including Google, pay attention to your site’s IPs. If you are targeting the Australian market, your site had better be hosted in Australia. If your primary audience is in Australia and you are hosting your site in Los Angeles, your users in Australia will experience long network latency (slower site response times).

Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. You should consider having access to URL rewriting (.htaccess or httpd.conf configuration files), web server logs, and so on.

Website hosting comes in all sorts of flavors. In essence, you get what you pay for. So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting.

Choosing Platforms

Before going into each available hosting option, it is important to choose your operating system, web and application server, database, and development platforms. These are the basic requirements of all dynamic websites. Without further ado, let’s examine the various platforms.

Operating systems

There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. Technically speaking, it is possible to design sites on either platform with the same functionality. It all depends on your comfort level, ...

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