SEO Warrior

SEO Alternatives

The Internet is not just about search engines. If your objective is solely to reach your desired level of traffic, there are many ways to “skin the cat.” SEO alternatives (or complements) can be divided into two broad categories: online and offline. Online alternatives come in the form of paid ads, while offline alternatives are used in the traditional marketing sense.

Paid Ads (or Links)

Paid links can be highly targeted and produce excellent-quality traffic to your site—often outperforming search engine traffic. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links.

The essence of organic SEO is in natural link acquisitions. Paid links are typically considered noise factors in search engine algorithms. Google is most vocal about paid links. This wasn’t always the case, but Google is now looking at paid links carefully. If you use paid links, Google wants to ensure that it doesn’t follow these paid links when spidering.

It’s your responsibility to make sure paid links have the nofollow link attribute. If they don’t, your site may be penalized. We will discuss paid links and the nofollow attribute in more detail throughout this book.

Traditional Marketing

Many books cover the topic of traditional marketing, so that is not the focus of this book. Nonetheless, you should be aware of any other promotions that your company is doing. Your URL should appear on all of the company’s advertising; otherwise, it’s a waste.