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SEO & PPC: Better Together by Melanie Mitchell

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SEO & PPC: Better Together

Search engine marketing, or SEM, is a form of digital marketing that seeks to promote web sites by increasing their visibility in search engine result pages (SERPs) through the organic search listings (also referred to as natural search or SEO or Search Engine Optimization), paid search listings (also referred to as PPC or Pay Per Click) and also through contextual advertising (also referred to as content targeting or in-text advertising).

Search engine marketing is constantly changing and it can be confusing, especially when getting started. While there are several forms of search engine marketing, there are typically two paths where most marketers spend their time and budgets. Those are paid search and organic search. ...

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