Table of Contents
1 Trust: The Currency of Google
2 The Five Ingredients of Google Optimization
Ingredient One: Keyword Selection
Use the Google AdWords Keyword Planner
Capitalize on Competitors’ Work
Spend a Few Bucks on a Pay-per-Click Campaign
Ingredient Two: The Meta Page Title
Maximizing the Effectiveness of Your Meta Page Titles
Case Study One: The Baby Store
The Psychology of Link Building
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