Book description
Today’s SEO Secrets in Plain English: What to Know,
What to Do, How to Win!
This book is a revised and updated version of the acclaimed
Outsmarting Google: SEO Secrets to Winning New
Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does
Search Engine Optimization seem so complicated? Search engines and
consultants love it that way. If you don’t understand SEO,
you’ll pay big bucks for a job you could easily do
yourself…if you read SEO Made Easy!
Evan Bailyn has spent his days uncovering secret search engine
rules and finding new ways to outsmart them. Now, he has distilled
those secrets into real, gritty, proven, simple tactics for
grabbing top spots at Google, Yahoo!, and Bing. From earning trust
to improving conversion rates, all you need to build a thriving
business with search is here!
• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of
Google optimization
• Reel in links with 17 up-to-the-minute, link-building
strategies
• Use the Nuclear Football: today’s #1 technique for
attracting targeted traffic
• Track traffic, engagement, conversions, and the
effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid
disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying
customers
• Prepare for the revolution in social search that’s
barreling toward you
• Use keyword tools to uncover underserved, high-profit
business niches
• Leverage your content investments to forge powerful new
relationships and partnerships
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- About the Author
- Dedication
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- 1. Trust: The Currency of Google
- 2. The Five Ingredients of Google Optimization
- 3. How to Reel In Links
- 4. Using Time to Gain Trust
-
5. The Nuclear Football
- The Nuclear Football Defined
- How to Execute the Nuclear Football
- The First Pillar of the Nuclear Football: Excellent, Targeted Content
- The Second Pillar of the Nuclear Football: Authentic, Personalized Outreach
- The Third Pillar of the Nuclear Football: Conversion Optimization
- Avoiding the Panda and Penguin Penalties
- 6. Tracking Your Progress with Google Analytics and Other Helpful Tools
-
7. Google Optimization Myths
- Myth 1: Your Google Ranking Is Based on What’s Written on Your Website
- Myth 2: Doing SEO Requires Technical Knowledge
- Myth 3: Website Traffic Affects Google Rankings
- Myth 4: Pay-per-Click Campaigns Affect Organic Rankings
- Myth 5: Submitting a New Site to Google Is an Essential Way to Get It Recognized
- Myth 6: PageRank Matters
- Myth 7: Commenting on Blogs and Forums Is an Effective Link-Building Strategy
- Myth 8: Google Changes Their Algorithm So Frequently That There Is No Way to Keep Up with It
- Separating Truth from Myth
- 8. White Hat Versus Black Hat SEO
- 9. Optimizing for Yahoo! and Bing
- 10. Converting Your SEO Results into Paying Customers
- 11. Social Search: The Intersection of Social Media and SEO
- 12. Using SEO to Build a Business
- Index
Product information
- Title: SEO Made Easy: Everything You Need to Know About SEO and Nothing More
- Author(s):
- Release date: December 2013
- Publisher(s): Que
- ISBN: 9780133408324
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