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SEO Made Easy: Everything You Need to Know About SEO and Nothing More

Book Description

Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!

This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn

How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!

Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!

• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of Google optimization
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnerships

Table of Contents

  1. About This eBook
  2. Title Page
  3. Copyright Page
  4. Contents at a Glance
  5. Table of Contents
  6. About the Author
  7. Dedication
  8. Acknowledgments
  9. We Want to Hear from You!
  10. Reader Services
  11. Introduction
    1. What’s In This Book
    2. Who Can Use This Book?
  12. 1. Trust: The Currency of Google
    1. PageRank
    2. TrustRank
    3. Google’s Circus
    4. A Final Word on TrustRank
  13. 2. The Five Ingredients of Google Optimization
    1. Ingredient One: Keyword Selection
    2. Ingredient Two: The Meta Page Title
    3. Ingredient Three: Links
    4. The Psychology of Link Building
    5. Ingredient Four: URL Structure
    6. Ingredient Five: Time
    7. Final Thoughts
  14. 3. How to Reel In Links
    1. Avoiding Bad Neighborhoods
    2. Link Building 101
    3. The Bible of Link Acquisition
  15. 4. Using Time to Gain Trust
    1. The Sandbox
    2. How to Estimate the Value of a Link Based on Aging Factors
    3. Link Aging and Link Churning
    4. Levels of Distrust
    5. How to Find an Old Website Worth Buying
    6. How the Buying Process Works
    7. Common Pitfalls
  16. 5. The Nuclear Football
    1. The Nuclear Football Defined
    2. How to Execute the Nuclear Football
    3. The First Pillar of the Nuclear Football: Excellent, Targeted Content
    4. The Second Pillar of the Nuclear Football: Authentic, Personalized Outreach
    5. The Third Pillar of the Nuclear Football: Conversion Optimization
    6. Avoiding the Panda and Penguin Penalties
  17. 6. Tracking Your Progress with Google Analytics and Other Helpful Tools
    1. The Basics of Analytics
    2. How to Use Google Analytics
    3. Evaluating Your SEO Campaign
  18. 7. Google Optimization Myths
    1. Myth 1: Your Google Ranking Is Based on What’s Written on Your Website
    2. Myth 2: Doing SEO Requires Technical Knowledge
    3. Myth 3: Website Traffic Affects Google Rankings
    4. Myth 4: Pay-per-Click Campaigns Affect Organic Rankings
    5. Myth 5: Submitting a New Site to Google Is an Essential Way to Get It Recognized
    6. Myth 6: PageRank Matters
    7. Myth 7: Commenting on Blogs and Forums Is an Effective Link-Building Strategy
    8. Myth 8: Google Changes Their Algorithm So Frequently That There Is No Way to Keep Up with It
    9. Separating Truth from Myth
  19. 8. White Hat Versus Black Hat SEO
    1. Black Hat SEO
    2. Dark Gray Hat SEO
    3. Light Gray Hat SEO
  20. 9. Optimizing for Yahoo! and Bing
    1. Yahoo! Introduction
    2. The Advent of Bing
    3. A Word About Demographics
    4. Pay per Click: Where Bing Shines
    5. Bing’s Advantages
  21. 10. Converting Your SEO Results into Paying Customers
    1. Design
    2. Differentiation
    3. Data
    4. Deals
  22. 11. Social Search: The Intersection of Social Media and SEO
    1. Social Media Sites and the Flow of Information
    2. Creating Great Content
    3. Promoting Your Content Through Social Media
    4. A Final Word
  23. 12. Using SEO to Build a Business
    1. The Power of an Idea
    2. Using SEO to Start a Business
    3. Running a Business
    4. Selling Like a Champion
    5. Conquering Customer Service
    6. Hiring Top Employees
    7. Succeeding in the Shark Tank That Is Business
    8. A Final Word
  24. Index