Book description
Your fully updated guide to search engine optimizationPacked with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site.
SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings.
- Develop a search strategy and use local search capabilities
- Build sites that increase your search visibility
- Analyze results with updated tracking tools
- Maximize content marketing strategies
If you're asking yourself the essential question of "how do I get people to visit my site," you've come to the right place!
Table of contents
-
- Cover
- Introduction
- Part I: Getting Started with SEO
-
Part II: Building Search Engine-Friendly Sites
- Chapter 6: Picking Powerful Keywords
- Chapter 7: Creating Pages That Search Engines Love
- Chapter 8: Using Structured Data Markup
-
Chapter 9: Avoiding Things That Search Engines Hate
- Dealing with Frames
- The HTML Nitty-Gritty of Frames
- Handling iframes
- Fixing Invisible Navigation Systems
- Flush the Flash Animation
- Waiting for Silverlight (to Disappear)
- Avoiding Embedded Text in Images
- Reducing the Clutter in Your Web Pages
- Managing Dynamic Web Pages
- Using Session IDs in URLs
- Fixing Bits and Pieces
- Chapter 10: Dirty Deeds, Done Dirt Cheap
- Chapter 11: Bulking Up Your Site — Competing with Content
-
Chapter 12: Finding Traffic through Local-Search Marketing
- Why You Shouldn’t Skip This Chapter
- Understanding Local-Search Marketing’s Importance
- Looking through Local Search
- How Does Local Search Work?
- Two Ways to Reach People Locally
- “Localizing” Your Web Pages
- Finding More Local Systems
- Don’t Forget Local-Local Directories
- The Other Side of Local: Review Sites
- Working with the Yellow Pages
- Part III: Adding Your Site to the Indexes and Directories
-
Part IV: After You’ve Submitted Your Site
- Chapter 16: Using Link Popularity to Boost Your Position
- Chapter 17: Finding Sites to Link to Yours
- Chapter 18: Even More Great Places to Get Links
- Chapter 19: Social Networking — Driven by Drivel
- Chapter 20: Video: Putting Your Best Face Forward
- Chapter 21: When Google Bites Back: A Guide to Catastrophe
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Part V: The Part of Tens
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Chapter 22: Ten-Plus Myths and Mistakes
- Myth: It’s All about Meta Tags and Submissions
- Myth: Web Designers and Developers Understand Search Engines
- Myth: Multiple Submissions Improve Your Search Position
- Mistake: You Don’t Know Your Keywords
- Mistake: Too Many Pages with Database Parameters and Session IDs
- Mistake: Building the Site and Then Bringing in the SEO Expert
- Myth: $25 Can Get Your Site a #1 Position
- Myth: Google Partners Get You #1 Positions
- Mistake: You Don’t Have Pages Optimized for Specific Keywords
- Mistake: Your Pages Are Empty
- Myth: Pay Per Click Is Where It’s At
- Mistake: Ignoring Site Usability and Aesthetics
- Mistake: Believing Everything You Read
- Chapter 23: Ten-Plus Ways to Stay Updated
-
Chapter 24: Ten-Plus Useful Things to Know
- Managing Sitelinks (Multiline Search Results)
- Adding a Search Box and Your Site Name
- Checking Your Site Rank
- Ranking Images
- Checking for Broken Links
- Assessing Traffic with the Alexa Toolbar
- Installing a Code Reviewer
- Finding Your Keyword Density
- Analyzing Your Site’s Traffic
- Tracking Phone Calls
- Checking for Duplication and Theft
- Using 301 Redirects
- Getting Multiple Results on the Search Results Page
- You Need an Attractive Site
- Finding More SEO Tools
- Fixing Your Reputation
-
Chapter 22: Ten-Plus Myths and Mistakes
- About the Author
- Cheat Sheet
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Product information
- Title: SEO For Dummies
- Author(s):
- Release date: October 2015
- Publisher(s): For Dummies
- ISBN: 9781119129554
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