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Semantic Web for the Working Ontologist, 2nd Edition by James Hendler, Dean Allemang

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The Good Relations Ontology

The Good Relations ontology (GR) was developed by Martin Hepp of the E-Business and Web Science Research Group at the Universitaet der Bundeswehr Muenchen. Like OGP, it has been used to annotate a large number of web pages. Within a year of its release, already tens of thousands of web pages were annotated in RDFa using GR. These annotations have been used by search engines (Yahoo! and Google, in particular) for Search Engine Optimization; the more completely a product can be described, the more highly it can be trusted to be an appropriate match for a search engine query. The use of GR for annotating product web pages at Best Buy and overstock.com resulted in web pages that were ranked more highly in search results ...

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