2. Setting the Right Price

Whatever type of craft you want to sell online, you have to determine the right selling price. Price your item too high and nobody will buy it; price it too low and you might not make any profit.

As you can imagine, setting prices is as much an art as it is a science—which should be right up the alley for all you serious artisans!

Researching the Market

Before we start calculating costs and profit margins and the like, it helps to know what price others are selling similar crafts for. While you shouldn’t set your price solely based on what other sellers are doing, you also don’t want to price your items too much above or below the going price of similar items. Set your price too high (no matter how much better quality ...

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