About the Authors
Lou Schachter leads the Global BTS Sales Practice, a team of 50 around the world, and drives research and intellectual property development. He works with clients such as Salesforce.com, Toyota, Citizens Bank, and Schindler, building great sales forces through innovative customer engagement models and helping leaders, managers, and sellers See sales behaviors from the customer’s point of view. His deep global experience gives him the ability to help leaders shape their sales forces in markets all over the world.
He is passionate about moving the science of sales to the next level, looking for unconventional wisdom and challenging common sense that has become outdated. Lou is a true student of sales and all that has been written ...
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