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Selling to Win, 4th Edition by Richard Denny

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Success Stories

Congratulations on the success you have had with Selling to Win although it comes as no surprise to me. At the time your book came out I was running a sales recruitment agency with discerning clients such as Mars, Unilever and Procter & Gamble. In those days it was not unusual for the interviewer to throw a pen at the candidate and ask them to sell it. We would always encourage our recruits to read your book before the meeting which I am sure contributed to our success rate!”

David Carroll, Managing Director, Stonor Search and Selection Ltd

“My first sales course with Richard Denny, back in October 1984 in Perth, Scotland, fundamentally changed my life. Within five months I got my first big sales job in the company – there were ...

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