O'Reilly logo

Selling to Win, 4th Edition by Richard Denny

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction

The purpose of this book is to provide the reader with the foundation to achieving great success in selling. The approach in most cases is common-sense, businesslike and professional, how our customers would like to be sold to. If you follow the advice you will develop long-term relationships and also make you and your company profits. Nothing wrong with that!

Most business managers agree that it is very difficult to find professional salespeople who can go out and bring back the business. And the real star professionals are, of course, even rarer.

Businesspeople in the UK have devalued selling for far too long. British managers have convinced themselves that they would do better if they didn’t employ salespeople. And, anyhow, good ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required