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Selling to Win, 4th Edition by Richard Denny

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Chapter Seventeen

Don’t quit

There are those in this world who make things happen.

There are those in this world who watch things happen.

And there are those who wonder what happened!

Star professional salespeople throughout the world make things happen. They are ambitious and they are goal motivated. Not only do they recognize opportunities, they also seize them.

For a number of years I was a member of the If I’d Club. If I’d only done that! If I’d only bought that! I could have bought those shares! I saw that when it first came out! Looking back, I think I must have been the founder member of that pathetic organization. The winners of this world must take risks; calculated risks of course, but they must take them and persist until they bear ...

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