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Selling to Win, 4th Edition by Richard Denny

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Chapter Four

Finding the time

We all have an identical bank account, but this bank account has some peculiarities compared to the one that we hold for the management of our finances. You see, with this bank account we can never deposit, we can only withdraw.

With this bank account we can never get a statement. We never know how much we have left in. And with this bank account there is no manager with whom we can discuss the more effective use of its assets. This, of course, is the bank account of time.

None of us knows how much time we have left available to us and none of us can add more days. So it makes good sense to optimize our time with the overall objective being one of happiness or contentment.

Many business psychologists are researching ...

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