Selling to Anyone Over the Phone

The Assured Customer

The keywords used to describe this customer are:

Assertive and focused, this customer is all business. Although very opinionated, they are clear on what they like and don’t like, and so are very decisive. They will innovate and experiment as it supports their vision. Assureds are committed to their goals and will go along with products/services that support those goals; however, they tend not to be loyal to individual sales reps or suppliers.

Strong leaders themselves, they respect those who have passed their tests and proven themselves worthy. They may not return calls, just to see if you have pluck enough to pursue them, ...