Selling to Anyone Over the Phone

The Payoff

Basic courtesy, plus attentive voice and phone management techniques, separate the real pro from the amateur. Less experienced and disciplined phone salespeople just wing it and hope they hit the sweet spot in the call, the point at which they realize the customer is going to buy. The very best don’t rely on just talent or clever quips to get sales; they monitor themselves in their performance and technique constantly for areas of potential improvement. Customers have had enough of the hit-and-run brand of selling and are refusing to even take calls from anyone not believed to be potentially helpful to their situation. By observing the highest standards of phone voice and professional manner, selling with integrity, and gearing up ...