Selling to Anyone Over the Phone

Chapter 1. Polishing Your Phone Sales Tools

MUSICAL INSTRUMENTS have been around nearly as long as people have. The aborigines of Australia have the didgeridoo; Scotland brings to mind bagpipes; the American South has its banjo and fiddle. People use musical instruments to convey sounds of victory at sporting events, love at weddings, sadness at funerals, or enthusiasm in the form of lively dance. Musical backgrounds set the mood for movies, and in television advertisements, music helps to get the attention of specific target markets. As effective as musical instruments are in the hands of professionals, they can create merely noise when play is attempted by the untrained. Few people have ever been able to just pick up an instrument and make ...