Selling to Anyone Over the Phone

Introduction

In today’s selling environment, the telephone has become the most important selling tool next to a briefcase. For some reason, however, whether in outside or inside sales, very few people have ever had a class, instruction, or formalized training in how to use the telephone effectively to:

• Build immediate rapport

• Generate excitement about business

• Listen carefully for deeper meanings

• Control voice inflection and tone

• Close business consistently over the telephone

More commerce is being conducted now using the telephone. Even when face-to-face selling is involved, it all begins with the telephone call. For this reason, every sales professional in the world should have a phone-selling handbook to generate more sales. Just think about ...