Components of the Proposal
Title Page
Table of Contents Page
Executive Summary
Customer Applications—Situation Analysis or Needs Assessment (Don’t use the word problem, it’s negative and may suggest an insult to the customer.)
Your Company’s Capabilities and Solutions
Completed Project Samples (This is what the customer will have when done.)
Product Specifics: Use a great amount of detail for technical customers, more “what it can do” for business decision makers who are less technical.
Frequently Asked Questions
Recommendation: This is where you list the specifics of what the customer is buying. If you include a place to sign, the customer can send this part back to you as a purchase agreement.
References
Appendices: Here is where you put articles in ...
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