OTHER TITLES IN OUR SELLING AND SALES FORCE MANAGEMENT COLLECTION

Buddy LaForge, University of Louisville and Thomas Ingram, Colorado State University, Editors

  • Creating Effective Sales and Marketing Relationships by Kenneth Le Meunier-FitzHugh and Leslie Caroline Le Meunier-FitzHugh
  • Lean Application in Sales: How a Sales Manager Applied Lean Tools to Sales Processes and Exceeded His Goals by Jaideep Motwani and Rob Ptacek
  • Improving Sales and Marketing Collaboration: A Step-by-Step Guide by Avinash Malshe and Wim Biemans
  • Key Account Management: Strategies to Leverage Information,Technology, and Relationships to Deliver Value to Large Customers by Joel Le Bon and Carl Herman

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