Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson For Life

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CARING CAN BE A LEARNED SKILL

A good friend of mine was having a grilled cheese sandwich after a round of golf with one of his buddies, a cheery and very successful financial products salesperson. They wandered onto the subject of selling skills, and his buddy began regaling him with his storied exploits, going back to the days when he was a youngster.

“I used to resell marbles I found to kids on my block,” he said. “I would catch ants and sell them to friends who had ant farms. I was able to convince them that I had higher- quality ants than the ones that came with the farms. In college, I’d go to the local grocery store and load up on cheap colas and Cheez Doodles and then resell them at a profit to students who would have panic attacks ...