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IMAGINE THE DIFFERENCE IF EVERYONE HUGGED . . . WOULDN’T IT BE NICE?
I’ve shared with you the particulars of Selling the Hug Your Customers Way, and understandably I’ve written a lot about clothing, because that’s what I’ve spent my life selling. As you’ve noticed, I’ve sprinkled in examples from other industries because selling is selling and I believe my approach can succeed with any product or service.
My family feels good about the way we practice selling and the way our salespeople go about their work, making customers happy and eager to return. My dream is that more businesses and providers of services will do likewise and sell the Hug Your Customers Way. It’s not something you can achieve overnight, but it is something that can be ...
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