Selling Project Management to Senior Executives: Framing the Moves that Matter

Appendix A: Phase I Interview Instrument

1. What is project management?
2. If we asked you to brainstorm around the word project management—I say project management, what words jump to mind for you?
3. If I asked you to do the same thing about the value of project management, what words come to mind?
4. What skills and competencies do you expect from project managers?
5. What should project management accomplish for a company?
6. What are the key concerns driving your industry or your organization, in particular?
7. What role does project management play in this company?
8. What are the barriers to a successful project management experience?
9. Is project management a corporate tactic or a strategy in this company?
10. Where do you see the company going in the future? Do ...