There are many different advertising programmes available on the Internet ranging from simply purchasing some advertising space on a website, to using professional advertising networks and search engines.
Some websites offer to sell advertising space on their site, and in some cases this can be a great way to generate new traffic and business. Things to bear in mind while considering buying an advertising space on a website are:
Does the website compete: If the website you are advertising on is a competitor then it isn’t a good idea to place an advert there!
Is it relevant: It wouldn’t make sense for Doug to advertise on a florist’s website, but it makes sense to advertise on websites aimed for kids, or toy-related ...