Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website

Index

accountants

Accounting Assistant, exporting data to QuickBooks, 60

online stores, 246–247

adCenter (MS), PPC (pay-per-click) advertising, 285

AdCommerce software

Create Campaign page, 98

promoting fixed-price auctions, 97–98

Add to Cart button

Checkout with Amazon, 263

PayPal, 254

advertising

display ads, 197, 286–287

online classifieds

backpage.com, 114

costs of, 117

craigslist, 110–111

development of, 107–109

Google Base, 116–117

Kijiji, 113–114

LiveDeal, 115

moving business to, 120–121

pros and cons of, 117–120

shipping, 117

transitioning from print to, 122–123

PPC (pay-per-click) advertising, 280

Amazon Marketplace, 196–197

Google AdWords, 283–284

importance of, 281

keywords, 281–282

marketing campaign creation,

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